Facebook has been into this business of social media for more than any other social media platform while staying relevant. Facebook has over 2 billion active users. The main source of revenue for Facebook till now has been from advertising and sponsored posts. However, now Facebook is moving into a new direction. One year ago, Facebook introduced a videos tab in user’s feed. Now the tab has been redesigned to “Watch” which can be considered as a YouTube alternative from Facebook. Let’s see in this article how it will fare against its competitors.
About The “Watch”
A year ago, Facebook introduced a videos tab. Once users clicked on it, they could see a variety of videos which was more of a random amalgamation of various videos which are available on Facebook. If you are facing any problem in accessing any feature in Facebook, then consult Facebook tech support. Now, it has been redesigned to watch. Facebook is paying some content creators, namely video creators to create videos for Facebook “Watch”. These can be considered as Facebook original shows.
However, Facebook is not planning to find these shows forever. These originals are planned to be funded till users themselves start uploading quality content for the watch and then gradually all the content will be driven n by users. To know more about this service, contact Facebook customer service. Facebook, can pose a serious threat to major players in video business which includes YouTube, amazon prime video and Netflix.
Facebook also has the numbers advantage. Though YouTube has the monopoly, but the introduction of the watch to Facebook integrates social media with video viewing along with the benefit of not switching websites back and forth for video viewing and sharing. If there is any issue with accessing Facebook video sharing feature, then get in touch with Facebook customer support.
This can be next source of revenue for Facebook since ad revenue for all major players is going down from a long time. this revenue model would also help Facebook to drive ads out of the website and make it ad free while pushing the ads to video platform. Facebook has added many new features on the platform and is planning to add a few more as well. If you can’t access these new features, then find Phone number for Facebook to activate those new features.
This was imminent from the fact that Facebook introduced the videos tab a year ago. Thus, it totally depends on the quality of content provided by Facebook to see if the move brings success to Facebook or not.
There are also rumours of integrating watch with WhatsApp so that users can share videos on WhatsApp and Facebook simultaneously. If you are unable to do so, then call at Facebook contact number. Facebook is planning to stop funding the originals after some time and will make revenue by taking 45% of what the videos earn. This is like the earnings model of YouTube which charges more than Facebook.
It would also be interesting to see if any major players jump ships from YouTube to Facebook since the earnings level is way more than YouTube alongside the numbers advantage which Facebook already has. The “Watch” tab would be slowly rolled out to some users and then gradually to all of them. However, as the reports suggest, watch tab has a lot of features such as suggestions based on viewing history, a discovery menu and a category for videos which are more than 10 minutes long.
Facebook also has a mindset behind this idea that people usually discover videos via their friends and thus Facebook is a perfect platform to do that instead of cross website video sharing. There are a lot of disadvantages too. For starters, the market is full of competitors such as Amazon prime video and biggest competitors such as YouTube. They are already established and have contracts with a lot of big brands for exclusive video content.
It will also be interesting to see in which direction Facebook wants to go. Does it want to go for YouTube type of public driven content fully or for the way Netflix operates which is to buy content and then earnings based on subscriptions? Facebook is experimenting with the content now and user turnout will be the biggest decider.